Live at Solid

Branding for an apartment in Vancouver, BC

For this project, the client tasked us with designing and branding a new development on Kingsway Street. My role was to create the branding and design while also coordinating the assets for the presentation centre.

Company

iD Design Consulting

My Scope of Work

Brand Identity & Strategy
Site Signage Design
E-Brochure Design
Website Design
SEO Optimization
Print Collateral

The Challenge

The challenge was to create a unique brand identity that positioned the development as a solid investment for young families and couples. Located in an up-and-coming, multicultural area filled with unique artists, the branding needed to reflect the vibrant, creative spirit of the neighbourhood.

The Solution

For this project, we incorporated a bold red-orange colour with accents of blues and greens, giving the branding a vibrant and distinctive feel.

Key Takeaways

This was my first experience designing assets for such a large space, and the challenge was ensuring a seamless flow between each area. With the collaboration of the interior design team, we achieved a cohesive result. Overall, it was a unique and rewarding experience to see my designs come to life in person.