For this project, the client tasked us with designing and branding a new development on Kingsway Street. My role was to create the branding and design while also coordinating the assets for the presentation centre.
iD Design Consulting
Brand Identity & Strategy
Site Signage Design
E-Brochure Design
Website Design
SEO Optimization
Print Collateral
The challenge was to create a unique brand identity that positioned the development as a solid investment for young families and couples. Located in an up-and-coming, multicultural area filled with unique artists, the branding needed to reflect the vibrant, creative spirit of the neighbourhood.
For this project, we incorporated a bold red-orange colour with accents of blues and greens, giving the branding a vibrant and distinctive feel.
This was my first experience designing assets for such a large space, and the challenge was ensuring a seamless flow between each area. With the collaboration of the interior design team, we achieved a cohesive result. Overall, it was a unique and rewarding experience to see my designs come to life in person.