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I was tasked with developing a distinctive brand identity for an 8-unit townhome, located next to a large park and high school. The client wanted to emphasize these features as key selling points.
iD Design Consulting
Brand Identity & Strategy
Site Signage Design
E-Brochure Design
Website Design
SEO Optimization
The challenge was to create a brand that distinguished itself from the park while still reflecting the elegance of the London Park name. Using bold, modern visuals, we developed a sophisticated and urban identity that resonated with the target audience.
We developed a clean, minimalist visual identity anchored in a blue, yellow, and green colour palette. Blue was chosen to convey reliability and trust, while green subtly nods to the park itself. Yellow serves as a bright accent, adding warmth and energy to the overall design.
The client did not require traditional printed media, aside from the signage, allowing me to focus primarily on digital assets. Any necessary changes were quick and easy to implement. I also coordinated with the web developer, providing feedback to ensure the website both functioned smoothly and aligned with my design vision.
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