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RNG Bites Charters approached me to develop a full-service brand identity and social media presence that would capture the excitement of fishing in the scenic waters of Vancouver, BC. The goal was to deliver a bold, modern visual identity and engaging content that would resonate with both seasoned anglers and first-time fishers.
Freelance Project
RNG Bites Charters
Logo design
Branding
Social media
Animation
Photography
Videography
The challenge was to create a brand that stood out from other charter companies. After researching, I noticed many charters had complex logos with a lot of details.
To position RNG Bites Charters as a young and lively fishing company, we created a minimalist brand with a bold blue palette inspired by the ocean, accented with vibrant orange. The logo, featuring a salmon and fishing hook, reflects Vancouver's seafood culture and the love of fishing. Our social media strategy used photography, animation, and videography to highlight the exciting experiences, helping establish RNG Bites as a top fishing charter in Vancouver.
As the sole graphic designer for RNG Bites Charters, I had full creative control, developing the logo and brand identity. My ocean experience allowed me to capture authentic photography and videography, which I used to create a promotional video that showcased the unique fishing experiences offered by RNG Bites Charters.
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